What are the risks of real-time bidding?
An example of an AI chatbot conversation about the risks associated with real-time bidding.
What are the risks of real-time bidding in digital advertising?
Real-time bidding (RTB) can expose advertisers to several risks, including fraud, data privacy issues, and lack of transparency.
Can you explain how fraud occurs in RTB?
Fraud in RTB often happens through methods like ad spoofing, where fake ad impressions are sold, or click fraud, where bots generate false clicks.
What about data privacy concerns?
Data privacy concerns arise because RTB relies on user data for targeting, which can lead to unauthorized data sharing or breaches.
How can advertisers mitigate these risks?
Advertisers can mitigate risks by using verified platforms, implementing strict data privacy policies, and monitoring campaigns closely.
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