What is programmatic advertising?
An example of an AI chatbot conversation about programmatic advertising.
What is programmatic advertising?
Programmatic advertising is the automated buying and selling of online ad space, using algorithms and data.
How does it work?
It works by using software to purchase digital advertising, targeting specific audiences in real-time.
What are the benefits of programmatic advertising?
Benefits include increased efficiency, better targeting, and real-time data analysis for optimizing campaigns.
Are there any downsides?
Yes, potential downsides include ad fraud, lack of transparency, and reliance on technology.
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