What is an ad exchange?
An example of an AI chatbot conversation about ad exchanges in digital advertising.
What is an ad exchange?
An ad exchange is a digital marketplace where advertisers and publishers buy and sell ad space in real-time.
How does an ad exchange work?
Ad exchanges facilitate the buying and selling of ads through automated auctions, connecting advertisers with available inventory.
What are the benefits of using an ad exchange?
Benefits include increased efficiency, access to a larger audience, and better targeting options for advertisers.
Can you give me examples of popular ad exchanges?
Sure! Some popular ad exchanges include Google Ad Exchange, OpenX, and AppNexus.
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