What are some examples of demographic targeting in marketing?
An example of an AI chatbot conversation about demographic targeting in marketing.
What are some examples of demographic targeting in marketing?
Demographic targeting involves segmenting audiences based on characteristics like age, gender, income, and education. For example, a luxury car brand may target high-income individuals aged 30-50.
Can you give me more specific examples?
Sure! A skincare brand might target women aged 25-40 with ads on social media, while a retirement planning service may focus on individuals aged 55 and older through email marketing.
How does demographic targeting improve marketing effectiveness?
It allows brands to tailor their messages and offers to specific groups, increasing relevance and engagement, which can lead to higher conversion rates.
Are there any risks associated with demographic targeting?
Yes, over-targeting can lead to exclusion of potential customers and may also raise privacy concerns if not handled transparently.
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