What are some examples of empathy maps in design?

What are some examples of empathy maps in design?

Empathy maps are tools used to understand users better. For example, a team designing a healthcare app might create an empathy map to explore patients' feelings, thoughts, and needs.

Can you give me a specific case study where empathy maps were used?

Sure! One case study involved a team designing a new grocery shopping app. They used empathy maps to identify user frustrations, such as long checkout times and difficulty finding products, which guided their design decisions.

How do you create an empathy map?

To create an empathy map, start by gathering data about your users through interviews or surveys. Then, divide the map into sections: what users say, think, do, and feel. Fill in each section based on your findings.

What are the benefits of using empathy maps?

Empathy maps help teams align on user needs, foster a deeper understanding of the target audience, and guide design decisions effectively.