What are some famous failed ad campaigns?
Some famous failed ad campaigns include Pepsi's Kendall Jenner ad and McDonald's 'I'm Lovin' It' in some markets.
What went wrong with the Pepsi ad?
The Pepsi ad featuring Kendall Jenner was criticized for trivializing social justice movements, leading to public backlash.
Can you give me another example?
Sure! The 'New Coke' campaign in the 1980s failed because consumers preferred the original formula, leading to a quick reversal.
What lessons can brands learn from these failures?
Brands can learn the importance of understanding their audience and the cultural context before launching campaigns.
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