What are some famous examples of failed rebrands?
An example of an AI chatbot conversation about failed rebranding efforts by companies.
What are some famous examples of failed rebrands?
Some notable examples include Tropicana's packaging redesign in 2009, which confused customers and led to a sales drop.
What happened with Tropicana's rebrand?
Tropicana changed its packaging to a more modern look, but consumers found it hard to recognize, resulting in a 20% sales decline.
Were there any other companies that faced similar issues?
Yes, Gap's logo change in 2010 was met with backlash, leading them to revert to their original logo within a week.
What can companies learn from these failures?
Companies should prioritize customer feedback and ensure that rebranding maintains brand recognition and loyalty.
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