What are some examples of framing in marketing?

What are some examples of framing in marketing?

Framing in marketing refers to how information is presented to influence consumer perception. For example, a product can be framed as a 'limited-time offer' to create urgency.

Can you give me more specific examples?

Sure! One example is how a luxury brand might frame its products as exclusive to enhance desirability. Another is framing a discount as 'save 20%' instead of 'pay 80% of the original price'.

How does framing affect consumer behavior?

Framing can significantly impact consumer behavior by shaping their perceptions and emotions. Positive framing can lead to increased sales, while negative framing might deter purchases.

Are there any studies on this?

Yes, numerous studies show that framing can alter consumer choices. For instance, research indicates that consumers are more likely to choose a product when it’s framed positively.