What are some examples of strong brand identities?
Strong brand identities include companies like Apple, Nike, and Coca-Cola. They have clear messaging and visuals.
What makes Apple's brand identity so strong?
Apple's brand identity is strong due to its focus on innovation, minimalist design, and a loyal customer base.
Can you give me an example of a brand with a weak identity?
Sure! Brands like JCPenney have struggled with identity due to inconsistent messaging and lack of clear positioning.
How can a company improve its brand identity?
A company can improve its brand identity by defining its mission, creating a consistent visual style, and engaging with customers.
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