What are some successful licensing agreements?
Successful licensing agreements often involve well-known brands. For example, Disney licenses its characters for merchandise.
Can you give me another example?
Sure! The partnership between Nike and Michael Jordan led to the iconic Air Jordan brand, which is a prime example.
What industries commonly use licensing agreements?
Licensing agreements are common in industries like entertainment, technology, and pharmaceuticals.
How do companies benefit from licensing agreements?
Companies benefit by expanding their market reach, generating revenue without heavy investment, and leveraging brand recognition.
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