What are some examples of transmedia marketing in various industries?

What are some examples of transmedia marketing in various industries?

Transmedia marketing involves storytelling across multiple platforms. For example, in the film industry, the "Star Wars" franchise uses movies, books, and games to expand its universe. In the gaming industry, "Fortnite" collaborates with various brands for in-game events and skins.

Can you give me more examples from the fashion industry?

Sure! Brands like Burberry use social media, live-streaming fashion shows, and interactive campaigns to engage customers. They also create immersive experiences through augmented reality apps.

What about the music industry?

In the music industry, artists like Beyoncé have released visual albums that combine music videos, social media teasers, and exclusive content on streaming platforms to create a cohesive narrative.

How does transmedia marketing benefit brands?

Transmedia marketing enhances brand engagement, reaches diverse audiences, and creates a more immersive experience, leading to stronger customer loyalty.