What is cost per click in digital marketing?
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What is cost per click in digital marketing?
Cost per click (CPC) is a digital marketing term that refers to the amount an advertiser pays for each click on their ad.
How is CPC calculated?
CPC is calculated by dividing the total cost of your ad campaign by the number of clicks your ad received.
What factors influence CPC rates?
Factors include competition, ad quality, targeting options, and the platform used for advertising.
Can you give me an example of CPC in action?
Sure! If you spend $100 on an ad and receive 50 clicks, your CPC would be $2 per click.
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