What are some famous rebranding failures?
An example of an AI chatbot conversation about famous rebranding failures.
What are some famous rebranding failures?
Some famous rebranding failures include the New Coke launch in 1985, Gap's logo change in 2010, and Tropicana's packaging redesign in 2009.
Why did New Coke fail?
New Coke failed because it alienated loyal customers who preferred the original formula, leading to a backlash.
What lessons can companies learn from these failures?
Companies can learn the importance of understanding customer loyalty, conducting thorough market research, and maintaining brand consistency.
Are there any successful rebranding examples?
Yes, successful rebranding examples include Apple, which transformed its image in the late 1990s, and Old Spice, which revitalized its brand with clever marketing.
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