How can nonprofits find the right influencers to partner with?

How can nonprofits find the right influencers to partner with?

Nonprofits can start by identifying their target audience and the values they want to promote. Then, they can research influencers who align with those values and have a genuine connection to the cause.

What platforms should nonprofits use to find these influencers?

Popular platforms include Instagram, Twitter, and LinkedIn. Tools like BuzzSumo and Upfluence can also help in discovering influencers.

How do we approach influencers once we find them?

Reach out with a personalized message explaining your mission, how their values align with yours, and what kind of partnership you envision.

What should we offer them in return for their support?

Consider offering them exposure to your audience, collaboration on content, or even a donation to a cause they care about in their name.

Are there any common mistakes to avoid when working with influencers?

Yes, avoid being too transactional, not doing enough research on the influencer, and failing to communicate your goals clearly.