What are the typical costs associated with running a focus group?

What are the typical costs associated with running a focus group?

The costs can vary widely, but typically range from $5,000 to $20,000 depending on factors like location, participant incentives, and facilitation.

What factors influence the cost of a focus group?

Key factors include the number of participants, the length of the session, venue rental, and whether you hire a professional moderator.

Are there ways to reduce the costs of conducting a focus group?

Yes, you can reduce costs by using online focus groups, recruiting participants through social media, or conducting sessions in-house.

How many participants should I include in a focus group?

Typically, focus groups have 6 to 10 participants to ensure a diverse range of opinions while still allowing for in-depth discussion.

What is the average duration of a focus group session?

Most focus group sessions last between 1.5 to 2 hours, allowing enough time for discussion without losing participant engagement.