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What are the key elements of effective focus group design?

An example of an AI chatbot conversation about focus group design principles and best practices.

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You

What are the key elements of effective focus group design?

MagicBuddy
MagicBuddy

Effective focus group design includes clear objectives, a well-defined target audience, skilled moderation, and a structured discussion guide.

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You

How do I select participants for my focus group?

MagicBuddy
MagicBuddy

Select participants based on specific criteria relevant to your research objectives, ensuring diversity to gather varied perspectives.

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You

What questions should I include in the discussion guide?

MagicBuddy
MagicBuddy

Include open-ended questions that encourage discussion, as well as specific prompts to explore key topics related to your research.

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You

How long should a focus group session last?

MagicBuddy
MagicBuddy

A focus group session typically lasts between 60 to 90 minutes, allowing enough time for in-depth discussion without losing participant engagement.

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You

What are some common pitfalls to avoid in focus group design?

MagicBuddy
MagicBuddy

Common pitfalls include leading questions, lack of diversity in participants, and insufficient time for discussion. Avoid these to ensure quality insights.

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