What are the key elements of effective focus group design?

What are the key elements of effective focus group design?

Effective focus group design includes clear objectives, a well-defined target audience, skilled moderation, and a structured discussion guide.

How do I select participants for my focus group?

Select participants based on specific criteria relevant to your research objectives, ensuring diversity to gather varied perspectives.

What questions should I include in the discussion guide?

Include open-ended questions that encourage discussion, as well as specific prompts to explore key topics related to your research.

How long should a focus group session last?

A focus group session typically lasts between 60 to 90 minutes, allowing enough time for in-depth discussion without losing participant engagement.

What are some common pitfalls to avoid in focus group design?

Common pitfalls include leading questions, lack of diversity in participants, and insufficient time for discussion. Avoid these to ensure quality insights.