How long should a focus group last?
An example of an AI chatbot conversation about focus group duration.
How long should a focus group last?
Typically, a focus group lasts between 1 to 2 hours. This allows enough time for discussion without losing participants' attention.
What factors can affect the duration?
Factors include the number of topics to cover, the size of the group, and the level of participant engagement.
Is it better to have shorter or longer sessions?
Shorter sessions can keep participants more engaged, while longer sessions may provide deeper insights if managed well.
How can I keep the discussion on track?
Using a structured guide and having a skilled moderator can help keep the discussion focused and productive.
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