What are the best practices for conducting a focus group?
An example of an AI chatbot conversation about focus group guidelines and best practices.
What are the best practices for conducting a focus group?
The best practices for conducting a focus group include defining clear objectives, selecting a diverse group of participants, and creating a comfortable environment.
How do I select participants for my focus group?
Select participants based on your target demographic, ensuring a mix of perspectives. Consider using screening questionnaires.
What questions should I ask during the focus group?
Ask open-ended questions that encourage discussion, such as 'What are your thoughts on this product?' or 'How do you feel about our brand?'
How long should a focus group session last?
A focus group session typically lasts between 1 to 2 hours, allowing enough time for discussion without losing participants' attention.
What should I do after the focus group?
After the focus group, analyze the data collected, summarize key insights, and share findings with stakeholders to inform decisions.
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