What are focus group methods and how do they work?
An example of an AI chatbot conversation about focus group methods and their applications.
What are focus group methods and how do they work?
Focus group methods involve gathering a small group of people to discuss a specific topic, guided by a facilitator. This qualitative research technique helps gather diverse opinions and insights.
What are the key benefits of using focus groups?
The key benefits include gaining in-depth insights, understanding consumer behavior, and generating ideas through group dynamics.
How do I select participants for a focus group?
Participants should be selected based on specific criteria relevant to the research topic, ensuring a diverse representation of perspectives.
What questions should I ask during a focus group?
Questions should be open-ended to encourage discussion, covering topics like experiences, opinions, and suggestions related to the subject matter.
How long should a focus group session last?
Typically, a focus group session lasts between 1 to 2 hours, allowing enough time for discussion without losing participants' attention.
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