What are some common mistakes to avoid in focus groups?
An example of an AI chatbot conversation about focus group mistakes to avoid.
What are some common mistakes to avoid in focus groups?
Some common mistakes include not having a clear objective, poor participant selection, and inadequate moderation.
Can you elaborate on why participant selection is important?
Absolutely! Selecting the right participants ensures diverse perspectives and relevant insights, which are crucial for effective results.
What about the role of the moderator?
The moderator guides the discussion, encourages participation, and keeps the conversation on track, which is vital for gathering quality data.
How can I prepare my questions for the focus group?
Prepare open-ended questions that encourage discussion, avoid leading questions, and ensure they align with your research objectives.
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