What does a focus group moderator do?
An example of an AI chatbot conversation about the role of a focus group moderator.
What does a focus group moderator do?
A focus group moderator facilitates discussions among participants to gather insights on products or services.
What skills are important for a focus group moderator?
Key skills include communication, active listening, neutrality, and the ability to analyze group dynamics.
How do moderators prepare for a focus group?
Moderators prepare by developing discussion guides, understanding the topic, and selecting appropriate participants.
What challenges do focus group moderators face?
Challenges include managing dominant participants, ensuring balanced participation, and staying neutral.
Can you give me an example of a focus group question?
Sure! An example question could be, 'What features do you value most in a smartphone and why?'
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