What are focus groups and why are they important?

What are focus groups and why are they important?

Focus groups are guided discussions with a small group of people to gather insights on a specific topic. They are important because they provide qualitative data that can help understand consumer attitudes, preferences, and motivations.

How do you conduct a focus group effectively?

To conduct a focus group effectively, you should define clear objectives, select a diverse group of participants, prepare open-ended questions, and create a comfortable environment for discussion.

What are some common mistakes to avoid in focus groups?

Common mistakes include leading questions, not allowing all participants to speak, and failing to analyze the data properly after the session.

Can focus groups be used for online research?

Yes, focus groups can be conducted online using video conferencing tools, allowing for broader participation and convenience.

What are the benefits of using focus groups over surveys?

Focus groups provide deeper insights and allow for follow-up questions, while surveys typically gather quantitative data.