How do I set objectives for a focus group?
An example of an AI chatbot conversation about setting objectives for focus groups.
How do I set objectives for a focus group?
Setting objectives for a focus group involves defining what you want to learn. Start by identifying key questions.
What kind of questions should I consider?
Consider questions that address your research goals, such as understanding customer preferences or testing new ideas.
How many objectives should I have?
It's best to have 2-5 clear objectives to keep the discussion focused and productive.
Can you give me an example of a good objective?
Sure! An example objective could be: "To understand customer reactions to a new product concept."
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