What is the best format for a focus group?
An example of an AI chatbot conversation about focus group formats.
What is the best format for a focus group?
The best format for a focus group typically includes 6-10 participants, a skilled moderator, and a structured discussion guide.
How long should a focus group session last?
A focus group session usually lasts between 1 to 2 hours, allowing enough time for in-depth discussion.
What types of questions should I ask?
You should ask open-ended questions that encourage discussion, such as 'What are your thoughts on this product?' or 'How do you feel about this service?'.
Should I offer incentives to participants?
Yes, offering incentives can increase participation rates and make participants feel valued for their time.
How do I analyze the results from a focus group?
You can analyze results by identifying common themes, summarizing key points, and comparing responses to your objectives.
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