What is the methodology behind focus groups?
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What is the methodology behind focus groups?
Focus groups are a qualitative research method where a small group discusses a topic guided by a facilitator.
How do you select participants for a focus group?
Participants are usually selected based on specific criteria relevant to the research, ensuring diverse perspectives.
What are the key steps in conducting a focus group?
Key steps include defining objectives, recruiting participants, preparing questions, conducting the session, and analyzing results.
What are some common challenges faced during focus groups?
Common challenges include dominant participants, groupthink, and ensuring a comfortable environment for open discussion.
Can focus groups be conducted online?
Yes, online focus groups are increasingly popular, utilizing video conferencing tools to facilitate discussions.
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