What are some effective tips for moderating focus groups?
An example of an AI chatbot conversation about tips for moderating focus groups.
What are some effective tips for moderating focus groups?
To effectively moderate focus groups, start by preparing a clear agenda and objectives. Ensure a comfortable environment for participants.
How do I handle dominant participants?
Address dominant participants by gently redirecting the conversation, encouraging quieter members to share their thoughts.
What techniques can I use to encourage participation?
Use open-ended questions, create a relaxed atmosphere, and consider using icebreakers to encourage participation.
How do I analyze the feedback from the focus group?
Transcribe the session, identify key themes, and categorize feedback to draw actionable insights.
Can you suggest some icebreaker activities?
Sure! Activities like 'Two Truths and a Lie' or 'Common Ground' can help participants feel more comfortable.
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