What are some effective questions to ask in a focus group?

What are some effective questions to ask in a focus group?

Effective focus group questions often start with open-ended prompts. For example, you might ask, 'What are your initial thoughts on our product?' or 'Can you describe your experience using our service?' These questions encourage discussion.

Can you give me more examples of open-ended questions?

Sure! Here are a few more examples: 'What features do you find most valuable?' or 'How does our product compare to others you've used?' These types of questions help gather deeper insights.

How do I analyze the responses from a focus group?

Analyzing focus group responses involves identifying common themes and patterns. You can categorize responses, look for trends, and highlight any unique insights that emerge from the discussion.

What should I avoid asking in a focus group?

Avoid leading questions that may bias responses, such as 'Don't you think our product is the best?' Instead, aim for neutral questions that allow participants to express their true opinions.