What are the FTC guidelines for social media influencers?
The FTC guidelines require influencers to disclose any material connections with brands when promoting products.
Can you give me examples of how to disclose these connections?
Sure! You can use hashtags like #ad or #sponsored in your posts to indicate a paid partnership.
Are there specific rules for different social media platforms?
Yes, while the core guidelines are the same, some platforms may have additional requirements for disclosures.
What are the consequences of not following these guidelines?
Not following the guidelines can lead to legal action from the FTC, including fines and penalties.
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