What will advertising look like after GDPR?
The future of advertising post-GDPR will focus on privacy, consent, and transparency, shifting towards contextual advertising.
How will companies adapt their strategies to comply with GDPR?
Companies will need to prioritize user consent, implement data protection measures, and explore alternative targeting methods.
What are some examples of contextual advertising?
Examples include ads based on the content of a webpage, like displaying travel ads on a travel blog.
Will personalized ads still exist?
Yes, but they will rely more on aggregated data and user preferences rather than individual tracking.
What challenges will advertisers face in this new landscape?
Advertisers will face challenges like reduced data availability, increased compliance costs, and the need for innovative targeting solutions.
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