What are the trends in sustainable sponsorships for 2024?
In 2024, we expect to see a rise in eco-friendly partnerships, with brands prioritizing sustainability in their sponsorships.
Can you give examples of companies leading in this area?
Sure! Companies like Patagonia and Unilever are known for their sustainable sponsorships, focusing on environmental impact.
How can smaller brands implement sustainable sponsorships?
Smaller brands can start by collaborating with local eco-friendly events or initiatives that align with their values.
What metrics should brands use to measure the success of their sustainable sponsorships?
Brands should track engagement, brand perception, and environmental impact to measure the success of their sustainable sponsorships.
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