What are the GDPR implications for marketing strategies?
GDPR requires marketers to obtain explicit consent from users before collecting their data. This affects how you target and personalize campaigns.
How can I ensure compliance while still being effective in my marketing?
You can use transparent data collection methods, provide clear privacy notices, and allow users to easily opt-in or opt-out.
What are the penalties for non-compliance?
Penalties can be severe, including fines up to 4% of annual global turnover or €20 million, whichever is higher.
Can I still use cookies for tracking?
Yes, but you need to inform users and obtain their consent before using cookies for tracking purposes.
What are some best practices for GDPR-compliant marketing?
Best practices include data minimization, regular audits, and ensuring that your privacy policy is up-to-date and accessible.
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