What are some effective marketing strategies that comply with GDPR?
GDPR requires transparency and consent. Effective strategies include personalized email marketing with clear opt-in options.
How can I ensure my email list is GDPR compliant?
You can ensure compliance by obtaining explicit consent from users, providing clear information on data usage, and allowing easy opt-out.
What are the penalties for non-compliance with GDPR?
Penalties can be severe, including fines up to 4% of annual global turnover or €20 million, whichever is higher.
Can I use customer data for targeted ads under GDPR?
Yes, but you must have explicit consent from users to process their data for targeted advertising.
What tools can help me manage GDPR compliance in my marketing?
Tools like OneTrust, TrustArc, and Cookiebot can help manage consent and ensure compliance in your marketing efforts.
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