What are some successful global marketing campaigns?
Some successful global marketing campaigns include Nike's 'Just Do It', Coca-Cola's 'Share a Coke', and Apple's 'Think Different'. Each of these campaigns resonated with audiences worldwide.
What made these campaigns successful?
These campaigns were successful due to their strong emotional appeal, relatable messaging, and effective use of social media to engage audiences.
Can you give me an example of a campaign that failed?
Sure! One example is Pepsi's 2017 campaign featuring Kendall Jenner, which was criticized for trivializing social justice movements.
What can brands learn from these successes and failures?
Brands can learn the importance of understanding their audience, being culturally sensitive, and crafting messages that resonate on a deeper level.
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