How does AI bidding work in Google Ads?
AI bidding in Google Ads uses machine learning to optimize bids for your ads based on various factors like user behavior and competition.
What are the different types of AI bidding strategies available?
There are several strategies, including Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value.
How can I choose the best bidding strategy for my campaign?
Consider your campaign goals, budget, and the type of conversions you want to achieve. Testing different strategies can also help.
Are there any risks associated with using AI bidding?
Yes, risks include over-reliance on automation, potential misalignment with business goals, and fluctuating performance.
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