What are some effective keyword strategies for Google Ads?
Effective keyword strategies for Google Ads include using long-tail keywords, negative keywords, and keyword grouping.
Can you explain what long-tail keywords are?
Long-tail keywords are longer, more specific phrases that target niche audiences, often leading to higher conversion rates.
How do I find the right negative keywords?
You can find negative keywords by analyzing search term reports and identifying irrelevant terms that trigger your ads.
What tools can help with keyword research?
Tools like Google Keyword Planner, SEMrush, and Ahrefs are great for conducting keyword research.
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