What are the key differences between Google Analytics 4 and Universal Analytics?
An example of an AI chatbot conversation about comparing Google Analytics 4 and Universal Analytics.
What are the key differences between Google Analytics 4 and Universal Analytics?
Google Analytics 4 (GA4) focuses on event-based tracking, while Universal Analytics (UA) is session-based. GA4 offers enhanced cross-platform tracking and privacy features.
Can you explain what event-based tracking means?
Event-based tracking in GA4 means that every interaction is tracked as an event, allowing for more detailed insights into user behavior.
What are some benefits of using GA4 over UA?
Some benefits of GA4 include improved user journey tracking, better integration with Google Ads, and advanced machine learning insights.
Is GA4 more user-friendly than Universal Analytics?
Many users find GA4's interface more intuitive, but it may require some adjustment due to its different data model.
Should I switch to GA4 now or wait?
It's advisable to switch to GA4 now, as Universal Analytics will stop processing new data in July 2023.
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