What are the data privacy features in Google Analytics 4?
An example of an AI chatbot conversation about Google Analytics 4 data privacy features.
What are the data privacy features in Google Analytics 4?
Google Analytics 4 offers several data privacy features, including IP anonymization, data retention controls, and user consent management.
How does IP anonymization work in GA4?
IP anonymization in GA4 means that the last part of the user's IP address is removed before storage, enhancing user privacy.
Can I control how long user data is stored?
Yes, GA4 allows you to set data retention periods for user data, ranging from 2 months to 14 months.
What should I do to comply with GDPR using GA4?
To comply with GDPR, ensure you have user consent for data collection, anonymize IP addresses, and provide users with data access options.
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