What is data retention in Google Analytics 4?
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What is data retention in Google Analytics 4?
Data retention in Google Analytics 4 refers to how long user data is stored before it is automatically deleted. You can set this duration based on your needs.
How can I change the data retention settings?
To change data retention settings, go to Admin > Data Settings > Data Retention. From there, you can select the duration for user data.
What are the default data retention periods?
The default data retention period in Google Analytics 4 is 2 months, but you can extend it to 14 months if needed.
Does changing the retention period affect historical data?
No, changing the retention period only affects data collected after the change. Historical data remains intact.
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