What are the key differences between Google Analytics 4 and Universal Analytics?
An example of an AI chatbot conversation about GA4 vs Universal Analytics differences.
What are the key differences between Google Analytics 4 and Universal Analytics?
Google Analytics 4 (GA4) focuses on event-based tracking, while Universal Analytics (UA) is session-based. GA4 offers enhanced cross-platform tracking and privacy features.
How does the data collection process differ in GA4 compared to UA?
In GA4, data is collected through events rather than pageviews, allowing for more granular insights into user interactions.
Can I still use Universal Analytics alongside GA4?
Yes, you can run both GA4 and UA simultaneously, but it's recommended to transition to GA4 as UA will be phased out.
What are some advantages of using GA4?
GA4 provides better integration with Google Ads, improved user journey tracking, and advanced machine learning insights.
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