What are Google Analytics goals and how do I set them up?

What are Google Analytics goals and how do I set them up?

Google Analytics goals are specific actions you want users to take on your website, like completing a purchase or signing up for a newsletter. To set them up, go to the Admin section, select the view you want to configure, and click on 'Goals'.

Can you give me examples of different types of goals I can set?

Sure! You can set goals for destination (like a thank you page), duration (time spent on site), pages/screens per session, and events (like video views or downloads).

How do I track these goals once they're set?

Once your goals are set, you can track them in the 'Conversions' section of Google Analytics. You'll see how many users completed each goal and other relevant metrics.

Is there a way to test if my goals are working correctly?

Yes, you can use the 'Real-Time' reports in Google Analytics to test your goals. Perform the action yourself and see if it registers as a conversion.