What are UTM parameters and how do I use them in Google Analytics?
An example of an AI chatbot conversation about UTM parameters in Google Analytics.
What are UTM parameters and how do I use them in Google Analytics?
UTM parameters are tags added to a URL to track the performance of campaigns in Google Analytics. They help identify the source, medium, and campaign name.
Can you give me an example of a UTM parameter?
Sure! A UTM parameter might look like this: ?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale. This tells Google Analytics that the traffic came from a Facebook post promoting a spring sale.
How do I create UTM parameters for my links?
You can create UTM parameters manually by adding them to your URLs, or you can use Google's Campaign URL Builder tool to simplify the process.
Is there a limit to how many UTM parameters I can use?
While there isn't a strict limit, it's best to keep it simple. Typically, using three to five UTM parameters is sufficient for tracking.
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