What is Google Tag Manager and how does it work?
An example of an AI chatbot conversation about Google Tag Manager basics.
What is Google Tag Manager and how does it work?
Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code) on your website without modifying the code directly. It simplifies the process of adding and updating tags.
What are the benefits of using Google Tag Manager?
Some benefits include easier tag management, faster website performance, and the ability to implement tracking without needing a developer for every change.
Can you explain how to set up Google Tag Manager?
Sure! First, create an account on the Google Tag Manager website. Then, create a container for your website, and you'll receive a code snippet to add to your site. After that, you can start adding tags through the GTM interface.
What types of tags can I use with Google Tag Manager?
You can use various types of tags, including Google Analytics, AdWords conversion tracking, remarketing tags, and custom HTML tags.
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