How did the Nike 'Just Do It' campaign start?
An example of an AI chatbot conversation about Nike's iconic 'Just Do It' campaign origins.
Can you tell me how the Nike 'Just Do It' campaign started?
The 'Just Do It' campaign was launched by Nike in 1988, created by the advertising agency Wieden+Kennedy.
What was the inspiration behind the slogan?
The slogan was inspired by the last words of a convicted murderer, which aimed to motivate people to take action.
How did the campaign impact Nike's sales?
The campaign significantly boosted Nike's sales, helping the brand grow from $877 million to over $9.2 billion in just a decade.
Are there any memorable ads from that campaign?
Yes, one of the most memorable ads featured athlete Colin Kaepernick, which sparked conversations about social justice.
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