How do consumers research products?
An example of an AI chatbot conversation about how consumers research products before buying.
What are the common ways consumers research products before making a purchase?
Consumers typically research products through online reviews, comparison websites, social media, and recommendations from friends.
How important are online reviews in the research process?
Online reviews are crucial; they influence purchasing decisions significantly, as many consumers trust peer opinions.
Do consumers prefer video reviews over written ones?
Yes, many consumers find video reviews more engaging and informative, as they can see the product in action.
What role do social media influencers play in product research?
Social media influencers can greatly impact consumer research by providing authentic reviews and showcasing products to their followers.
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