Can you explain how augmented reality (AR) is used in e-commerce?
Sure! Augmented reality in e-commerce enhances the shopping experience by allowing customers to visualize products in their real environment before purchasing.
What are some examples of AR applications in online shopping?
Some examples include virtual try-ons for clothing and accessories, furniture placement in a room, and interactive product demonstrations.
How does AR improve customer engagement?
AR improves engagement by providing immersive experiences, making shopping more interactive and enjoyable, which can lead to higher conversion rates.
Are there any challenges in implementing AR in e-commerce?
Yes, challenges include high development costs, the need for advanced technology, and ensuring a seamless user experience across devices.
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