How does bundling work in marketing?

Can you explain how bundling works in marketing?

Sure! Bundling in marketing is when products or services are sold together as a package, often at a discounted price.

What are some benefits of using bundling in marketing?

Some benefits include increased sales, improved customer satisfaction, and the ability to introduce new products more effectively.

Can you give me an example of bundling in action?

Absolutely! A common example is fast food restaurants offering a meal deal that includes a burger, fries, and a drink at a lower price than buying each item separately.

Are there any downsides to bundling?

Yes, potential downsides include reduced profit margins and the risk of customers feeling overwhelmed by too many options.