How does GDPR affect advertising?
An example of an AI chatbot conversation about GDPR's impact on advertising practices.
Can you explain how GDPR affects advertising strategies?
GDPR, or General Data Protection Regulation, impacts advertising by requiring companies to obtain explicit consent from users before collecting their personal data.
What are the main changes advertisers need to implement due to GDPR?
Advertisers must ensure transparency in data collection, provide clear opt-in options, and allow users to easily withdraw consent.
How does GDPR influence targeted advertising?
GDPR restricts targeted advertising by limiting the use of personal data without consent, making it harder to track user behavior.
Are there any penalties for non-compliance with GDPR in advertising?
Yes, companies can face hefty fines, up to 4% of their annual global revenue, for failing to comply with GDPR regulations.
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