How does GDPR affect marketing strategies?
An example of an AI chatbot conversation about GDPR's impact on marketing strategies.
How does GDPR affect marketing strategies?
GDPR, or General Data Protection Regulation, impacts marketing by enforcing stricter data privacy rules. Marketers must ensure they have explicit consent to collect and use personal data.
What are some specific changes I need to make in my marketing campaigns?
You should update your privacy policy, obtain clear consent from users, and ensure that you have a process for data access requests.
Does GDPR apply to companies outside of the EU?
Yes, GDPR applies to any company that processes the personal data of EU residents, regardless of where the company is located.
What are the penalties for non-compliance?
Penalties can be severe, including fines up to 4% of annual global turnover or €20 million, whichever is higher.
Can I still use targeted advertising under GDPR?
Yes, but you must ensure that you have obtained explicit consent from users for their data to be used for targeted advertising.
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