How do I analyze A/B testing results?

How do I analyze A/B testing results?

To analyze A/B testing results, start by defining your key metrics and then compare the performance of each variant.

What metrics should I focus on?

Focus on conversion rates, click-through rates, and any other relevant KPIs that align with your goals.

How do I determine if the results are statistically significant?

You can use statistical tests like the t-test or chi-squared test to determine if the differences are significant.

What if the results are inconclusive?

If results are inconclusive, consider running the test longer, increasing your sample size, or refining your variants.