How do I choose the right metrics for A/B testing?
An example of an AI chatbot conversation about selecting metrics for effective A/B testing.
How do I choose the right metrics for A/B testing?
Choosing the right metrics depends on your goals. Are you focusing on conversion rates, user engagement, or something else?
I want to improve conversion rates. What metrics should I consider?
For conversion rates, consider metrics like click-through rate (CTR), conversion rate itself, and revenue per visitor.
What about user engagement metrics?
For user engagement, look at metrics like time on page, bounce rate, and pages per session.
How do I know if my metrics are effective?
Effective metrics should align with your business objectives and provide actionable insights. Regularly review and adjust them.
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